The Customer Is Frequently Wrong
Posted November 15, 2011, in Branding, Clock Tower Law Group, Domain Names, Erik's Favorites, IP Law, Law, Marketing, Patent Law, Random, Startups, Technology, Trademark Law, Verio by Erik J. Heels (permalink: http://www.erikjheels.com/3331.html)
Especially when it comes to patents and trademarks.
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Philosophy #1: The Customer Is Always Right.
Philosophy #2: Treat Customers As If They Are Always Right.
Which philosophy does your business follow?
My law firm follows #2.
Wrong Customers And The 80/20 Rule (Pareto Principle)
What? You don’t want all customers?
That’s right, I… [read full post]









